Our designs range from simple to highly-customized depending on client preference. Our designs focus on sound design standard for the web which emphasizes attention to clarity and feeling, navigational ease, and comfortable load times. To give a basic idea of website pricing, we've created several package levels. Usually, projects end up using these as a guideline with custom adjustments made to fit the client's needs.
All websites require hosting, maintenance, and support. The monthly charges for these services vary according to hosting needs, website size and maintenance requirements. They generally start at about $40/month for a simple website.
PRICING GUIDELINES
| 1. Logos and communications | |
| Logo or company symbol: | $500 to $15,000 |
| Corporate identity applications (Business cards, stationery, etc.): | $125 to $5,000 |
| 2. Newsletters | |
| Newsletter layout and production (First issue including masthead & template. Subsequent issues from template, 2/3 original price or production costs plus photography & illustration costs): |
$1,500 to $10,000 |
| Masthead design alone: | $400 to $1,000 |
| 3. Promotional brochures & collateral | |
| Design: 4–6 panel brochure | $2,000 to $15,000 |
| Stage One — Concept of cover and inside spread (Follow through of page layouts & digital production: Per page or flat rate): | $1,500 to $5,000 |
| Copy or Headline Concept: | $700 to $2,000 |
| Body copy (depends on amount of pages, materials and research supplied and technical knowledge needed): | $1,000 to $5,000 |
| 4. Annual Reports | |
| Writing: | $8,000 to $25,000 |
| Design: | $200 to $2,500 per page |
| Production: | $50 to $80 per page. |
| Charts and maps for brochures or annual reports: | $75 to $3,000 |
| 5. Web Development Design costs include working html pages but not programming. Sites requiring databases, special interactions, and e-commerce will need specialized programming and these features are not included in the design prices. |
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| Look and Feel Design: home page design plus second or more page adaptation: | $500 to $4,000 |
| Additional linking pages following the home page theme (Assumes that copy and photos supplied by client): | $300 to $3,000 per page |
| Form page that links to database: | $200 to $3,000 |
| Basic shopping cart or e-commerce page: | $2,500 to $5,000 |
| Web animations and moving illustrations: | $1,000 to $3,000 |
| Banner Design (copy concept supplied): | $250 to $1,500 |
| Static icons for site: | $200 to $1,500 each |
| 6. Advertising | |
| 3 Concepts developed for an advertising campaign with presentation: | $3,000 to $20,000 |
| 7. Magazines | |
| Complete magazine redesign or design: | $10,000 to $20,000 |
| Interior spread: | $500 to $1,500 |
| Cover design: |
$1,500 to $2,000 |
| Article writing: | 50 cents to $2 per word |
| 8. Books | |
| Hi-end book designs. (These projects may take multiple months to determine the direction, work with editors, establish grid systems, select type faces, and come up with award winning look for books or series of books. Trade books that have complex visuals may be higher): | $30,000 to $70,000 |
| Standard textbooks: | $90 to $150 per page for design (plus $60 to $110 per page for production) |
| Book covers/jackets (design only, for illustration see "9. Illustration" below): | $1,500 to $2,000 |
| 9. Illustration This is a complex area so we refer you the Graphic Artists Guild Handbook. It can be purchased at http://www.gag.org/pegs/index.php We will address a couple of areas in very general terms here as they are frequent requests. |
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| Book illustrations (Size on page, style and quantity of illustrations will affect the price): | $250 to $1,500 |
| Small illustrations, 1/2 page and less: | $50 to $500 |
| Advertising: | $500 to $10,000 |
| 10. Display | |
| Trade show booth: | $5,000 to $50,000 |
| Point of purchase: | $1,500 to $30,000 |
| Counter cards/end caps: | $1,500 to $5,000 |
| Posters: | $1,500 to $5,000 |
| Billboards: | $1,500 to $5,000 |
| 11. Hourly Rates | |
| All billable hours, i.e.: Copywriting/ Writing, Proofreading, Editing, Scripting and Storyboarding, Production, Expediting, Design, Web Design, Art/Creative Direction (Flash and Web Programming $150+): | $80 per hr |
CONTACT US
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